D
eV
IATE.
When things are predictable, competence is king.
When things deviate, instincts kick in.
And whatever you need next won’t be decided by a breezy brainstorm.
Or how many heads nod.
It may be decided by a jolt.
The ones who use tension, not just tolerate it.
The ones with the curiosity of a kindergartener.
And the ego of one too.
They agitate things a little on the hunt for a signal.
We train that.*
Fierce curiosity, monumental patience, a voracious appetite for truth.
And competence can’t compete.
*Based on our ten-year, 8K-survey, 200-interview study.
You’re probably here for one of
two reasons.
You broke the dotted line.
Or the line broke under you.
Either average makes you itch—
Or something shifted fast enough that competence and compliance won’t catch up.
If you’re dealing with deviation, read on.
If you’re cruising the surface, don’t.
Our labs are crucibles,
not courses.
1 Crucibles aren’t gamified gauntlets that simulate business. They are business.
2 Experiments that reveal the automatic habits of real-world volatility.
☩ Documentary film to diagnose the cause and effect of behavior without the corporate sugarcoat.
☩ Experiences that reveal the operating system in your head.
3 Because under pressure, you revert to your OS. In ways you can’t see.
4 We help you see it and optimize it.* Fast.
¶ In rooms, not Zoom. Big change doesn’t happen in a browser tab.
¶ On your plans, your projects. You talk, we ask. You fix, we facilitate.
5 Content built for crucibles, in crucibles, with hard core scientific fingerprints.
6 Made by operators, execs, and founders who’ve bled for the work.
7 Most training hacks at behavior—the branches. We dig for beliefs—the roots.
*Not guessing. Based on 21K hrs. of research, 8K surveys, 200 interviews.
CRU
CIB
LES
Sometimes the safest conversations are the
dangerous ones.
2
WE RUN CRUCIBLES IN TWO
arenas.
Optimize the system under pressure.
Most people peak at “impressive.”
A ten.
A few reset the scale.
Eleven.
Elevens operate on two dials: drive and depth.
Drive is controlled velocity—discipline, speed, relentless focus.
Depth is the relevance behind the velocity: to kill your own best idea, see the need no one voiced, trade ego for insight. The honesty to be wrong now and right eventually.
Drive is everywhere, depth is rare.
The gap between 2X and 10X impact isn’t harder work or a mammoth skillset.
It’s primitive powers at your core.
For leaders who turn the tide, and anyone doing work that can’t be faked, finessed, or spreadsheeted into existence.
Learn more about Eleven.
Install the mental operating system.
Most people think they’re a type—introvert, extrovert, red, blue, high “O," low “N."
It’s a shortcut that’s too short.
A box.
Real science says we shift when context shifts. That’s human.
Your type is a tendency, not absolute truth.
Personality is the UI, how you show up.
Core is the operating system underneath: the raw intensity of curiosity, ingenuity, nerve, veracity. And the rest.
Keep your type, train your core.
For operators, creators, fixers, sellers, founders. Anyone whose work demands more range than a four-letter code.
Most start with Untyped.