D
eV
IATE.
When things are predictable, competence is king.
When things deviate, instincts kick in.
And whatever you need next won’t be decided by a breezy brainstorm.
Or how many heads nod.
Or synergy and steps.
It may be decided by a jolt.
The ones who use tension, not just tolerate it.
The ones with the curiosity of a kindergartener.
And the ego of one too.
They agitate things a little on the hunt for a signal.
We train that.*
Fierce curiosity, monumental patience, a voracious appetite for truth.
And when pressure comes, competence can’t compete.
*Based on our ten-year, 8K-survey, 200-interview study.
You’re probably here for one of
two reasons.
Your dotted lines are too slow and stale.
And mediocrity makes you itch.
Or the one you’re on just swerved left.
And things are shifting so fast that competence—and a little ambiguity training—can’t cut it.
If you’re in the deep, read on.
If you’re strolling the surface, full stop.
Our labs are crucibles,
not courses.
1 Not gamified gauntlets that simulate work.
‡ Just the way 2026 works.
2 Experiments that reveal the automatic habits of real-world volatility.
☩ Documentary film to diagnose the real cause and effect of behavior.
☩ Experiences that reveal the operating system in your culture. And your head.
3 Because under pressure, you revert to your OS. In ways you can’t see.
4 We help you see it. You optimize it.* Fast.
¶ On your plans, your projects. You talk, we ask. You fix, we facilitate.
¶ In rooms, not Zoom. (Big change doesn’t happen in a browser tab.)
5 Content built for crucibles, in crucibles, with hard core scientific fingerprints.
6 Made by operators, execs, and founders who’ve bled for the work.
7 Most training hacks at behavior—the branches. We change the roots.
*Not guessing. Based on 21K hrs. of research, 8K surveys, 200 interviews.
CRU
CIB
LES
Sometimes the safest conversations are the
dangerous ones.
2
WE RUN CRUCIBLES IN TWO
arenas.
Optimize the system under pressure.
Most people peak at “impressive.”
A ten.
A few reset the scale.
Eleven.
Elevens operate on two dials: drive and depth.
Drive is controlled velocity—discipline, speed, relentless focus.
Depth is the relevance behind the velocity: to kill your own best idea, see the need no one voiced, trade ego for insight. The honesty to be wrong now and right eventually.
Drive is everywhere, depth is rare.
The gap between 2X and 10X impact isn’t harder work or a mammoth skillset.
It’s primitive powers at your core.
For leaders who turn the tide, and anyone doing work that can’t be faked, finessed, or spreadsheeted into existence.
Learn more about Eleven.
Install the mental operating system.
Most people think they’re a type—introvert, extrovert, red, blue, high “O," low “N."
It’s a shortcut that’s too short.
A box.
Real science says we shift when context shifts. That’s human.
Your type is a tendency, not absolute truth.
Personality is the UI, how you show up.
Core is the operating system underneath: the raw power of curiosity, ingenuity, nerve, veracity. And the rest.
Keep your type, train your core.
For operators, creators, fixers, sellers, founders. Anyone whose work demands more range than a four-letter code.
Most start with Untyped.