Smith and Marcum. Coming 2026.
For decades we’ve been told
a personality code or color can
capture who we are.
Know your type, know yourself. It’s nice. It’s tidy.
Except we’re not statues.
We adapt and evolve. All day, every day. That’s not a flaw. It’s human.
UNTYPED is a revolt.
A scientific shift from boxes and types to the underlying elements of who we really are.
Built on a decade of research—200 interviews, 8,000 surveys, hundreds of real-world breakdowns and breakthroughs—UNTYPED reveals 23 core powers that drive:
How you read a room.
How you create.
How you argue.
How you negotiate.
How you hold your ground.
How you adapt.
How you see, sell, talk, solve.
Under pressure.
Organized into five essential sets—SEE, CREATE, STAND, BOND, RUN—UNTYPED pinpoints raw powers that work in the wild, the mental maps that activate each one, and the counterfeits that trigger personality clashes and poison chemistry.
So, keep your colors and codes.
There is no single archetype for brilliant leaders, creators, founders, negotiators, sellers, marketers, designers or strategists.
No secret CEO code.
Just core.
Personality is a mirror. Methods are mechanics. Skills come and go.